Why all the updates?
In April 2016, the European Union Parliament approved the General Data Protection Regulation (GDPR), coined as the “most important change in data privacy regulation in 20 years.” This new regulation has two main principles: 1) companies need consent to collect data and 2) customers should be required to only share data that is necessary for services. This new regulation went into effect on May 25, 2018. While it only applies to the European Union, there’s virtually no boundaries in a world connected through the internet. Any organization with customers in the European Union must comply with these new regulations. Any organization that doesn’t comply could face a fine up to 4% of their global revenue.
What does this mean for users?
As annoying as these pop-up windows may seem, next time you may want to consider looking over those changes. These changes aren’t bad, after all, especially because they provide more privacy in a world where internet safety is declining.